Bring Your Product to Market
For many small business owners, getting a great idea to market is an overwhelming task. Developing your product or service, testing it, and turning your great idea into a successful business are just the beginning of your journey. To help small business owners navigate this adventure, TEC Edmonton, and Innovate Calgary, in partnership with Emissions Reduction Alberta, developed this series to guide entrepreneurs through business concepts you should know, and why they are so important to the success of your business. Please note that this is a pilot launch and feedback is greatly encouraged and appreciated.
To ensure you can learn this information easily, we have divided this series into five modules with 6-8 lessons per module. Each lesson is between six and fifteen minutes and the series has a building block structure.
4-part Video Series on Sales and Marketing
How Deep Customer Insights Boosted Timberland’s Flagging Sales
Using a real-world case study featuring one of the most iconic brands in clothing (Timberland), TEC Executive-in-Residence Kurian Tharakan shows how this clothing giant leveraged the motives, needs, wants and desires of their core customer.
Multi-point Marketing Campaigns
This video demonstrates how an $8,500 investment was turned into $180,000 in sales by using a 5-point marketing campaign.
Marketing Tip: Branding
Kurian Tharakan demonstrates how one company rocketed its brand to first place overnight with this simple trick from the advertising industry, and became one of the most iconic brands in advertising history (Marlboro).
A Simple Pricing Strategy to Increase Your Revenues
Your pricing strategy is a crucial decision and one that involves a deep understanding of your customer’s psychology. This video demonstrates that almost everyone can be swayed in their decision making with simple pricing cues.