Practical, impactful, immediately implemental business advice.

That’s what TEC TV, a series of fun and fast education videos, aims to do.

Presented by TEC Edmonton, Edmonton’s leading innovative business incubator and accelerator, each four-to-five minute video is an online tool for entrepreneurs to tap into TEC Edmonton’s business advisory expertise. A new video will be added every two weeks.

TEC TV can be accessed via the TEC Edmonton website at www.tecedmonton.com.

thurakan_eir“Video is a different way to get your message across,” says TEC Edmonton sales and marketing advisor and Executive in Residence Kurian Tharakan. “It can have a different impact, a different context and texture than the written word. And, of course, you can watch a video over and over.”

Kurian’s first TEC TV video, “A Simple Pricing Strategy to Increase Your Revenues” is an insightful and entertaining look at how a strategic advertising mix of budget, core and premium brands can greatly increase a retail company’s revenue.

It’s the first of a four videos by Kurian on different aspects of marketing and sales, all under five minutes in length. The series  will culminate in a branding webinar on May 25, called “A Beginner’s Guide to Creating a High Impact Brand.”

In addition to the launch of the TEC TV video series and the May 25 webinar, Kurian will be offering an intensive three-hour workshop on June 15, entitled “Persuasion Strategies – How to Influence, Motivate and Persuade Anyone!” Registration details will soon be available at www.tecedmonton.com.

With over 27 years of sales & marketing experience, Kurian is a senior member of the sales & marketing strategy firm StrategyPeak, and has provided sales and marketing services for companies in many industries.

TEC Edmonton is a joint venture of the City of Edmonton and the University of Alberta to accelerate growth of emerging technology-based companies in the Edmonton Alberta region.

Through its people, networks and facilities, TEC Edmonton develops the Edmonton region’s innovation reputation worldwide by commercializing technology from private, university and public sources, helping build successful innovation-based companies, and fostering and promoting innovation and new enterprise development.