Tuesday April 9, 2019
The second of a four-part master class series. Register for all or just one.
*One registration is valid for up to two people per company.
Your brand is the centre of your business—it’s also what attracts loyal customers. Few understand this like the late Steve Jobs, co-founder and former CEO and Chairman of Apple Inc. Apple’s iconic products were popular in part because of Jobs’ ability to integrate brand into everything he did.
Join TEC Executive in Residence Kurian Tharakan as he explains three of Steve Jobs’ secrets to creating a brand that naturally attracts the right people and opportunities.
In this workshop you will:
- Learn the three vital elements of a highly successful brand
- Be shown vivid, real world examples, of how they have worked in the real world
- Integrate all of this into a plan for your business
About the Presenter
Executive in Residence, TEC Edmonton
Kurian has been a TEC Executive in Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.