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Master Class 2 of 4: Steve Jobs’ three foundational secrets for creating the ultimate brand

February 8 @ 9:00 AM - 12:00 PM


Presented by:

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The second of a four-part master class series. Register for all or just one. One registration is valid for up to two people per company.

*Please note: this event takes place at the Edmonton Research Park.

Your brand is the centre of your business—it’s also what attracts loyal customers. Few understand this like the late Steve Jobs, co-founder and former CEO and Chairman of Apple Inc. Apple’s iconic products were popular in part because of Jobs’ ability to integrate brand into everything he did.

Join TEC Executive in Residence, Kurian Tharakan, as he explains three of Steve Jobs’ secrets to creating a brand that naturally attracts the right people and opportunities.

In this workshop you will:

  • Learn the three vital elements of a highly successful brand
  • Be shown vivid, real world examples, of how they have worked in the real world
  • Integrate all of this into a plan for your business

About the presenter


Kurian Tharakan
Executive in Residence
TEC Edmonton

Kurian has been a TEC Executive in Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.


Connect with TEC

Is your technology-based company past the startup phase and you’re not sure how to grow? That’s what we’re here for.

TEC Edmonton provides an opportunity for qualifying entrepreneurs to work with experts in a vibrant downtown workspace.

Want to know more? Connect with TEC.


February 8
9:00 AM - 12:00 PM


TEC Edmonton


Edmonton Research Park, Advanced Technology Centre | Boardroom 134
9650 20 Avenue
Edmonton, AB T6N 1G1 Canada
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