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Master Class 1 of 4: How to motivate, influence, and persuade anyone

January 11 @ 9:00 AM - 12:00 PM


Presented by:

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The first of a four-part master class series. Register for all or just one. One registration is valid for up to two people per company.

*Please note: this event takes place at the Edmonton Research Park.

Do you want to influence and persuade potential customers to buy your product or service? If so, this master class is for you!

Join TEC Executive in Residence Kurian Tharakan as he introduces some of the key foundations of persuasion and demonstrates through vivid, researched, examples how to readily influence, motivate, and persuade anyone.

In this workshop you will:

  • Learn how to have instant influence
  • Understand why people buy… and why they don’t.
  • Learn about a case study in which a non-profit organization was able to increase its sales by 700%.
  • Translate all of this into a series of persuasion methods to sell your products and services.

About the presenter


Kurian Tharakan
Executive in Residence
TEC Edmonton

Kurian has been a TEC Executive in Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.


Connect with TEC

Is your technology-based company past the startup phase and you’re not sure how to grow? That’s what we’re here for.

TEC Edmonton provides an opportunity for qualifying entrepreneurs to work with experts in a vibrant downtown workspace.

Want to know more? Connect with TEC.


January 11
9:00 AM - 12:00 PM


TEC Edmonton


Edmonton Research Park, Advanced Technology Centre | Boardroom 134
9650 20 Avenue
Edmonton, AB T6N 1G1 Canada
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