Tuesday April 16, 2019

9:00 am

Price $75


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Each registration is valid for up to two people.

The beginnings of a social media strategy may be as simple as creating an account on Twitter, Facebook and LinkedIn, but if you stop at just that, the social media bandwagon is likely to run you over. Random tweets and Facebook posts may do more to annoy than engage. A true social media strategy is about building interactive conversations with your community, your own tribe and creating value for them (and through them) with relevant content, news and education.

A social media strategy can be greatly amplified by applying the concepts of social capital. Twitter and Facebook may be the tools, but your reserves of social capital are what will allow your tribe to thrive and give back to you in turn. In this three-hour workshop, we will introduce the key concepts that you need to know to transform dull, unnoticed social media activity into an engaging social capital mission that becomes top of mind.

About the Presenter

Kurian Tharakan
Executive in Residence, TEC Edmonton

Kurian has been a TEC Executive in Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.