Deloitte’s Technology, Media & Telecommunications trends forecaster Duncan Stewart places his bets for 2015

off-centered-white

The always entertaining Duncan Stewart, head crystal ball gazer for Deloitte, was back in Edmonton last month at a full-house breakfast as part of his annual TMT (Technology, Media & Telecommunications) Predictions 2015 tour.

Stewart’s talks follow a standard pattern:

·         A report card on the accuracy of his predictions from the past year.

·         Myth busters

·         Trends and predictions for the coming year

·         Q and A

Report card on his 2014 predictions

·         E-Health – Last year, Stewart suggested eVisit technology (Skype-like consulting between doctor and patient) would be on the rise, as it would result in major cost-savings to medical systems.

“Wrong,” he said self-disparagingly. “There’s been next to no change.”

·         Wearable computers (i.e. Google Glass).  “We said no to sales of 100 million. We said sales of four million. We were wrong. The actual sales were 40,000.  Consumer demand is low, but for enterprise – for security and industry, there’s a big appetite.”

·         Phablets – Deloitte had predicted 25% of all smartphone sales world-wide in 2014 would be phablets, smart phones with five-inch or longer screens.  Not quite, said Stewart. As it turned out 36% of world-wide smartphone sales were phablets.

Myth busters for 2015

·         Cord-cutting – the industry-predicted rise in Canadians unsubscribing from cable TV has not happened.

“It’s the smallest epidemic in Canada,” Stewart said.  The average hours of TV watched overall in Canada, 27 hours per week, has stayed constant since 2011/12. ” But the 20% who watch the least TV – 36 minutes per day, continues to drop dramatically.

“We had predicted down to 30 minutes a day. The reality is it has dropped to 18 minutes a day. Forty-eight million Americans are watching only 18 minute of TV a day.”A trend setting off warning bells on Stewart’s radar is the movement of the millennial age group away from conventional TV to spend more time on social media and web-subscription providers like Netflix. Where live sport viewing is still the great attraction to keep a cable TV subscription, 15% of the 18-34 year olds are not watching sports on TV, and 43% of millennials (teens to 34) are not following sports.Trends and Predictions for 2015   

 
SMARTPHONE UPGRADESOf 1.35 billion smartphones sold in 2014, only 35 million were to new buyers.  All the rest were upgrades. “Phablets are great, you don’t need reading glasses,” says Stewart.“For millennials, a beat-up Mustang isn’t a status symbol anymore, but what you are carrying in your pocket is.”SMARTPHONE MOBILE PAYMENT

(Smartphone payment apps replacing the credit card at the cashier, in what’s called NFC or Near Field Communications)

Smartphone mobile payment apps have not caught on in 2014 as industry expected. There had been predictions of payments of $162 billion through smartphone check-outs. Actual payments made were $4 billion.

But NFC payments could grow from 2 million uses to 60 million uses in 2015. Because Apple is now on board and Canadians are getting used to paying with credit card taps. As card taps become smooth and reliable, worries about security (on both cards and smartphones) are lessening.

CLICK and COLLECT:

Ordering groceries online, then collecting  at the grocery store, has not yet caught on in Canada, but there are 500,000 click and collect points in Europe.  SuperStore and Walmart are testing the process.

One thing retail stores like about click and collect. When the customer drives to the store to collect the order, he or she will inevitably pop into the store to buy something else.

DRONES

Drones will be used more and more, but as a business tool, mostly an enterprise B to B model, not as a toy.

INTERNET OF THINGS

Customers aren’t all that interested at this point, as the return on the additional capital investment (in an Internet-enabled machine) is low.  Nobody really wants a smart washing machine that will turn itself on during off-peak hours.

The importance of Internet enablement is to the manufacturer and brand – the stream of data giving insight into customer habits.

THREE-D PRINTERS

Three-dimensional printers won’t be a big consumer item, but its rapid prototyping capability, within existing manufacturing places, will be widely used to produce parts on demand.

For instance, wedding rings: A 3-D printer can’t make a wedding ring, but it can produce a custom-designed mold – the design, ring size etc. – into which a ring itself can be made the old-fashioned way, i.e. with molten metal.

SHORT FORM VERSUS LONG FORM VIDEO (YouTube viewership versus TV shows)

While the Gangnam-Style YouTube video may have attracted 2.8 billion viewers, “long-form” viewership still attracts far more viewership – 400 billion world-wide, then “short-form” i.e. YouTube, at 4 billion. Short-form is growing, but still tiny.

BOOKS – Their covers,their intrinsic value, their smell

Stewart wrapped up his 2015 Deloitte TMT Predictions on an anecdotal note:  His 19-year-old “all-digital daughter” surprised him by carrying around for most of the summer a hefty print version of Doestoevsky’s Crime & Punishment.

When he asked why not an e-book, she replied, “Dad. Books this good deserve to be read in print.”

His point – that if Millenials feel the “non-online” value of content is worthwhile, they are willing to spend a little money for the more satisfying “original” version. Millenials will still spend an average of $750 each for media content, equal to 15% of their income.  And 80 million of them will spend $60 billion on legal media content … and, despite the proliferation of high-HD streaming, will go out to the movies an average of 7.1 times a year.

For this presentation in slideshow format, visit Deloitte’s 2015 TMT website page.

TEC Edmonton was a sponsor of Duncan Stewart’s Edmonton event.
More about Duncan Stewart.

An excellent story in the YouAlberta Student Life blog entitled  Winning! How Young Academics Are making History at Falling Walls. It’s about the three winning student research projects from the Falling Walls Edmonton Lab in September.  As winners, Nermeen Youssef, Zach Storms and Diana Martinez went off to Berlin, Germany to compete in the Falling Walls Lab finale.

They all did the U of A and Edmonton proud.  Nermeen placed second in the finals from around the world.

Posted: Nov 5, 2018

Novel F-18 Beta-Hydroxybutyric Acid Radiotracers for PET Imaging

Description Researchers at the University of Alberta have synthesized novel beta-hydroxybutyric acid radiotracers for PET imaging using a 3 step radiosynthetic process. The compounds are designed to serve as radiofluorinated......


Posted: Nov 5, 2018

A Novel Method for CryoPreservation of Cells in Monolayers

Description Researchers at the University of Alberta have developed a novel method to cryopreserve cells while adhered in a monolayer configuration. This method can preserve cells on a substrate and......


Posted: Oct 30, 2018

Train-Triggered Alert System for Conditioning and Warning Wildlife

Description Researchers at the University of Alberta have developed a novel, inexpensive, and compact system to alert wildlife to approaching trains, increasing the time available to avoid a collision. Rail-caused......


Posted: Oct 19, 2018

New Topical Therapy for Melanoma

Description Dr. Afsaneh Lavasanifar and collaborators have developed a PCBCL–b-PEG-b-PCBCL (PolyGelTM) hydrogel formulation of silibinin which provides enhanced skin permeabiity and delayed release of silibinin under physiological conditions. In vitro......


Posted: Aug 2, 2018

Novel FOXM-1 inhibitors for diagnosis and treatment of cancer

Description Researchers at the University of Alberta are utilizing their new insights into the mechanism of action of FOXM-1 inhibitors to design first in class oncology drugs targeting FOXM-1 protein.......


Posted: Aug 2, 2018

Novel SERS-Based Biosensing platform for prostate cancer

Description Researchers at the University of Alberta have developed biogenic silver nanoparticles which can be used as plasmonic labels for enhanced spectroscopy applications. The nanoparticles can be modified with Raman......


Posted: Mar 29, 2018

Hand-Held Device and Computer-Implemented Steering of a Percutaneously Inserted Needle

Description Dr. Mahdi Tavakoli and his team at the University of Alberta have developed a novel hand-held device and methods to enable real-time assisted steering of percutaneously inserted needles, such as......


Posted: Mar 20, 2018

Novel Radiation-Responsive Nanoparticles for Biomedical Applications

Description Researchers at the University of Alberta in collaboration with Lakehead University have developed novel radiation-responsive block polymers for drug delivery. The nanoparticles are modified poly-L-glutamic acid (m-PGA) polymers which......


Posted: Mar 13, 2018

Flow Cytometry Sensing Using Diffracted Orders of a Grating

Description Flow cytometry is a useful tool that employed in diagnoses of various blood diseases, basic research, clinical trials or even as a “cell sorter” instrument. Currently, flow cytometry involves......


Posted: Mar 13, 2018

Off-Axis Spiral Phase Mirrors To Create Vortex Beams

Description There has been an increased interest in taking advantage of the orbital angular momentum properties of light via helical wavefronts for various applications in manufacturing, imaging, and communications. By......


Posted: Mar 6, 2018

Allyl Monomers And Polymers From Glycerol

Description In recent years, with the rapid expansion in biodiesel production, the biodiesel industry is facing the dilemma, on the one hand, of how to meet an ever-growing biofuel demand,......


Posted: Jan 19, 2018

Biobased Phosphorus Containing Polyol With Fire-Retardant Properties

Description Vegetable oil based polyols have been successfully commercialized and utilized in polyurethane production, such as for automotive or building applications. One of the problems with using biobased polyurethane foams......