M31’s “GoAsAGroup” Solves Group Ticket Sales


Group sales for sports or other ticketed events have always been problematic.

The organizer must chase the group members for commitment, payment and then arrange ticket  distribution. Meanwhile, the sports team is missing out on building its data base of customer names and contact information. All the club knows is that 30 tickets have been sold.

Enter Edmonton’s M31 Design Group, an information technology company formed by the Fath Group of Companies to provide sports clubs, specifically Fath’s FC Edmonton soccer team, with sports management software and programs.

“We saw an opportunity,” says M31 Manager Eric Fath-Kolmes, “helping groups get to events in an easier fashion.”

GoAsAGroup is a software program designed and built by M31. GoAsAGroup can be used with existing sales programs for group sales, but with each of the group members purchasing, paying for and receiving his or her own tickets.

For the organization issuing the tickets, each name and pertinent information can be added to its fan data base.

TEC Edmonton conducted market research on behalf of M31 and came up positive. Indeed a world-wide market existed for the product. TEC is now assisting M31 in the formation of a multi-year marketing and business sales plan for GoAsAGroup and other M31 products..

M31 has the advantage, for a startup company, of being a sister company and IT supplier to an existing sports organization, thus having access to a “living laboratory”.

“We’ve had a few years of alpha and beta versions, of seeking user feedback,” says Fath-Kolmes. “We’ve been through a few name changes (Group Playbook, Redshift Group, now GoAsAGroup). With TEC Edmonton’s help, we are close to roll-out.”

Perhaps it’s a good thing when a new product is a little ahead of its time.

GO Technologies’ “Moisture Skid Unit” is an inexpensive, small-scale unit that captures “waste” natural gas in oil fields where a small portion of natural gas is naturally mixed with the oil flowing up from underground formations.

The unit ingeniously feeds the gas from the oil head into its system, measures the amount, scents it (with stinky  mercaptan to detect leakage) and pushes it into a low-pressure gas line to augment natural gas supplies to customers near the wellhead.

In the old days, unwanted natural gas would simply be flared, or vented off into the atmosphere. But as environment standards and regulations improve, flaring is no longer allowed, and wells not disposing of excess gas in a responsible manner are being shut down.

As regulations tighten up, well companies must now have solutions ready to go, or run the risk of being shut down. GO Technologies’ M160 natural-gas capture unit is ready to go, with three years of continuous improvement since the prototype, with patents pending in both Canada and the USA.

“Before, a new well was given some lead-time before flaring/venting regulations were reinforced,” says GO Technologies’ co-founder Greg O’Hare. “Now the well owner has to have a gas-removal plan in place before the well is drilled. We expect to sell 15 to 20 units by the end of this year.”

GO Technologies, (located in Kitscoty, Alberta, east of Edmonton), is most grateful for TEC Edmonton’s assistance.

“We knew we had good technology,” says O’Hare. “But (co-founder) Scott Pratt is an electrician, and I was a gasfitter. We needed business guidance on how to best bring this technology to market. We were put in touch with TEC Edmonton. TEC Executive-in-Residence Shaheel Hooda had the business experience to pinpoint our weaknesses, help us find our market niche and put us in front of the right people. We wouldn’t be close to where we’re sitting today, if it wasn’t for TEC Edmonton.”


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