Program Details
Go‐To‐Market helps technology companies maximize successful execution in market entry, product launch and revenue growth by addressing market place challenges, and focusing on strategy and implementation. The program uniquely combines a comprehensive go‐to‐market curriculum through applied learning, access to industry experts and one‐on‐one mentoring.
Mentors are recruited specifically for the individual company, based on its profile. Mentors include executive level business experts, venture capitalists, angel investors and senior consultants in the technology industry.
A jury panel of technology commercialization experts and investors provide feedback, suggestions and industry connections to guide you during two panel presentation sessions.
Past participants of Go‐To‐Market have reported increased revenue, attracted investment, been acquired, or have signed significant distribution or partner agreements.
Key Deliverables
- The development and expert review of a Strategic Marketing Plan
- The development and expert review of a Marketing Implementation Plan
Target Audience
- Alberta‐based technology companies that are commercial ready or are preparing to launch a new product or product line
- Executives responsible for marketing and sales revenue growth (VP Sales/Marketing, COOs, CEOs)
Location
Go‐To‐Market is available in both Calgary and Edmonton:
- Alastair Ross Technology Centre, 3553 – 31 Street NW, Calgary or
- Advanced Technology Centre, 9650 – 20 Avenue, Edmonton
Cost
Early Bird Registration: $2,000 + GST. Early Bird Deadline: Sept. 30, 2011
Complete Program: $2,200 + GST
Individual Workshops: $250 + GST per workshop
For More Information or To Register, visit the Go-To-Market Program page.