Program Details
Go‐To‐Market helps technology companies maximize successful execution in market entry, product launch
and revenue growth by addressing market place challenges, and focusing on strategy and implementation.
The program uniquely combines a comprehensive go‐to‐market curriculum through applied learning, access
to industry experts and one‐on‐one mentoring.
Mentors are recruited specifically for the individual company, based on its profile. Mentors include executive
level business experts, venture capitalists, angel investors and senior consultants in the technology industry.
A jury panel of technology commercialization experts and investors provide feedback, suggestions and
industry connections to guide you during two panel presentation sessions.
Past participants of Go‐To‐Market have reported increased revenue, attracted investment, been acquired, or
have signed significant distribution or partner agreements.
Key Deliverables
- The development and expert review of a Strategic Marketing Plan
- The development and expert review of a Marketing Implementation Plan
Target Audience
- Alberta‐based technology companies that are commercial ready or are preparing to launch a new product or product line
- Executives responsible for marketing and sales revenue growth (VP Sales/Marketing, COOs, CEOs)
“The GTM program helped our company ask the right questions on our marketing and sales strategies. We would highly recommend the program to any company looking to launch a new product, service or idea.”
- Intelliwave Technologies
“The Go-To-Market (GTM) program was a tremendous help to our business as we wrapped up our stealth phase of our product development and were trying to figure out how to successfully launch our product. GTM provided a clear strategy to focus our marketing and sales, with limited resources, on a specific target market that would most benefit from our message and product. I would highly recommend the GTM to any business, large or small, that is looking to establish or fine tune sales and marketing processes.”
- Showbie Inc.
Edmonton Program Schedule: October 2013 – February 2014
| DATE |
TIME |
TOPIC |
| September 12, 2013 |
12:00 - 1:30 PM |
Info Session |
| October 10, 2013 |
11:00 - 4:00 PM
Red Deer
|
Seminar 1 and Workshop: Product‐Market Fit: Bring the Right
Offering to the Right Market |
| October 24, 2013 |
12:00 - 1:30 PM |
Conference Call and Webinar: Homework Discussion and Q&A |
| November 14, 2013 |
11:00 - 4:00 PM |
Seminar 2 and Workshop: Refining Your Market Strategy:
Aligning Competitive Advantage to the Right Channel and
Market Opportunities |
| November 21, 2013 |
12:00 - 1:30 PM |
Conference Call and Webinar: Prep for Panel Presentation |
November 28, 2013 Hosted in Edmonton |
9:00 AM - 5:30 PM |
1st Presentation to Panel: Strategic Marketing Plan Presentation |
| December 12, 2013 |
11:00 - 4:00 PM |
Seminar 3 and Workshop: Leveraging Channels to Market:
Selecting Partners to Scale Up Access to Markets |
| December 19, 2013 |
12:00 - 1:30 PM |
Conference Call and Webinar: Homework Discussion and Q&A |
| January 15, 2014 |
11:00 - 4:00 PM |
Seminar 4 and Workshop: Lead Generation Tactics: Leveraging
Marketing Communications and Social Media to Create Effective
Marketing Campaigns |
| January 23, 2014 |
12:00 - 1:30 PM |
Conference Call and Webinar: Homework Discussion and Q&A |
| February 5, 2014 |
11:00 - 4:00 PM |
Seminar 5 and Workshop: Sales Methods and Processes:
Managing Sales Opportunities and Customer Relationships to
Maximize Revenue |
| February 13, 2014 |
12:00 - 1:30 PM |
Webinar: Prep for Panel Presentation |
February 27, 2014(tentative)
Hosted in Calgary |
9:00 - 5:30 PM
5:30 - 6:30 PM
|
Final Presentation to Panel: Market Implementation Plan Presentation
Wine and Cheese Reception
|
Location
Go‐To‐Market is available in both Edmonton and Calgary:
- 4th floor Enterprise Square, 10230 Jasper Avenue, Edmonton or
- Alastair Ross Technology Centre, 3553 – 31 Street NW, Calgary
Cost
Early Bird Registration: $2,000 + GST. Early Bird Deadline: Sept. 30, 2013
Complete Program: $2,200 + GST
Individual Workshops: $250 + GST per workshop
View Calgary's Go-To-Market Program
SPACE IS LIMITED
To register for Edmonton's Go-To-Market Program, email esd@tecedmonton.com.