Program Details
Go‐To‐Market helps technology companies maximize successful execution in market entry, product launch
and revenue growth by addressing market place challenges, and focusing on strategy and implementation.
The program uniquely combines a comprehensive go‐to‐market curriculum through applied learning, access
to industry experts and one‐on‐one mentoring.
Mentors are recruited specifically for the individual company, based on its profile. Mentors include executive
level business experts, venture capitalists, angel investors and senior consultants in the technology industry.
A jury panel of technology commercialization experts and investors provide feedback, suggestions and
industry connections to guide you during two panel presentation sessions.
Past participants of Go‐To‐Market have reported increased revenue, attracted investment, been acquired, or
have signed significant distribution or partner agreements.
Key Deliverables
- The development and expert review of a Strategic Marketing Plan
- The development and expert review of a Marketing Implementation Plan
Target Audience
- Alberta‐based technology companies that are commercial ready or are preparing to launch a new product or product line
- Executives responsible for marketing and sales revenue growth (VP Sales/Marketing, COOs, CEOs)
“The Go ‐To‐Market program spelled out in explicit detail how to successfully launch a product into the marketplace. The course instructors had a deep knowledge of the topic and they, along with my assigned mentor, were great resources to answer my questions and provide expert guidance. My only regret was not taking this course sooner in my product launch cycle because my company would have benefited significantly.”
‐ SweetPea Toy Company
“I believe the Go‐To‐Market program is definitely a ‘must take’ for any company seeking to better
understand the marketing and sales process of tech companies. I highly valued the interaction with the instructors and other course participants. I found the environment to be strongly supportive and the feedback to be useful and constructive.”
‐ Just in Time Resources Inc.
Program Schedule: October 2011 – February 12
| DATE |
TIME |
TOPIC |
| September 14, 2011 |
12:00 - 1:30 PM |
Info Session ‐ Calgary |
| September 28, 2011 |
12:00 - 1:30 PM |
Info Session ‐ Edmonton |
| October 12, 2011 |
12:00 - 5:30 PM |
Seminar 1 and Workshop: Product‐Market Fit: Bring the Right
Offering to the Right Market |
| October 26, 2011 |
12:00 - 1:30 PM |
Conference Call and Webinar: Homework Discussion and Q&A |
| November 9, 2011 |
12:00 - 5:30 PM |
Seminar 2 and Workshop: Refining Your Market Strategy:
Aligning Competitive Advantage to the Right Channel and
Market Opportunities |
| November 16, 2011 |
12:00 - 1:30 PM |
Webinar: Prep for Panel Presentation |
| November 30, 2011 |
9:00 AM - 5:30 PM |
1st Presentation to Panel: Strategic Marketing Plan Presentation |
| December 7, 2011 |
12:00 - 5:30 PM |
Seminar 3 and Workshop: Leveraging Channels to Market:
Selecting Partners to Scale Up Access to Markets |
| December 14, 2011 |
12:00 - 1:30 PM |
Conference Call and Webinar: Homework Discussion and Q&A |
| January 11, 2012 |
12:00 - 1:30 PM |
Seminar 4 and Workshop: Lead Generation Tactics: Leveraging
Marketing Communications and Social Media to Create Effective
Marketing Campaigns |
| January 25, 2012 |
12:00 - 1:30 PM |
Conference Call and Webinar: Homework Discussion and Q&A |
| February 1, 2012 |
12:00 - 5:30 PM |
Seminar 5 and Workshop: Sales Methods and Processes:
Managing Sales Opportunities and Customer Relationships to
Maximize Revenue |
| February 8, 2012 |
12:00 - 1:30 PM |
Webinar: Prep for Panel Presentation |
| February 22, 2012 |
9:00 AM - 5:30 PM |
Final Presentation to Panel: Market Implementation Plan
Presentation |
Location
Go‐To‐Market is available in both Edmonton and Calgary:
- Advanced Technology Centre, 9650 – 20 Avenue, Edmonton or
- Alastair Ross Technology Centre, 3553 – 31 Street NW, Calgary
Cost
Early Bird Registration: $2,000 + GST. Early Bird Deadline: Sept. 30, 2011
Complete Program: $2,200 + GST
Individual Workshops: $250 + GST per workshop
Go-To-Market Program
Go-To-Market Workshops